What good is FUdiet without a good solid FU once in a while? I thank Abercrombie & Fitch CEO, Mike Jeffries, for the opportunity to deliver a well-earned one. The company has recently been outed for selling a narrow range of clothing sizes for girls (nothing over size 10) but not boys. Why you ask? Is it because those clothes aren’t selling? Nope. The CEO says he only wants to make clothes for sexy people. He is quoted as saying:
“We want to market to cool, good-looking people. We don’t market to anyone other than that. In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”
Essentially what he is saying to girls over size 10 is this—We don’t serve your kind. What does that remind you of?
I was invited to the NECN Morning Show to discuss this issue and put forth some advice to parents with children who might be interested in Abercrombie & Fitch clothing. Check it out at this link here.
Share on Facebook